Blowfish Studios is seeking a Head of Marketing to join the team! You can look forward to working with an amazing team of talented professionals, gaining professional experience in game development, releasing games on multiple platforms and working on amazing projects.
We are keen to find someone who wants to grow their career, expand their skill set, and work on a variety of projects, so if this is a role that interests you and that you would love to grow into, please apply!
Responsibilities
Lead a team to generate global demand through social, content generation and paid digital marketing
Build strong working relationships with key cross-functional partners
Design and lead the marketing strategy and direct the execution of all marketing activities to achieve our business goals to drive awareness, traffic, adoption and revenues
As a Web3 native, create and execute a structured Web3 knowledge development program to upskill marketing team in crypto marketing, including tokenomics and token marketing
Execute marketing campaigns leveraging audience and network aggregation with key target audiences
Lead and grow a high-performing marketing organisation that is exceptional at executing initiatives, communicating and collaborating
Form brand positioning, value proposition and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty
Manage PR and Communications with the media and the our community to develop and solidify corporate and product positioning
Create and direct market, competitive and user research
Analyse the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximise performance
Own user acquisition strategies and initiatives to bring new players into our Web3 products
Own engagement strategies and initiatives to keep players engaged in our Web3 products
Own revenue growth strategies and initiatives to increase revenue generation of our Web3 products
Own NFT Marketing, creating and executing specific strategies to promote NFT sales
Own Token marketing, creating and executing specific strategies to promote the various tokens within our Web3 games
Partner with Director of Partnerships & Business Development to own Partnerships from a brand and marketing perspective, managing ongoing relationships with key external stakeholders
Requirements
5+ years of full-stack marketing and senior leadership experience with B2B and B2C marketing, ideally in web3, gaming, mobile, social media or technology products, and strong consumer brand sensibilities
Passion for and deep knowledge of games, including crypto / Web 3.0/ NFTs/ Blockchain gaming
Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
History of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community management
Experience building reporting dashboards and synthesising complex data points and KPIs to generate easy to understand executive reports
Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
Demonstrated effective leadership including ability to build and foster successful teams that scale
Other Details
Full-time: Yes
Salary: DOE
Required Spoken Language(s): English
Location: Sydney
Relocation: No
About Blowfish
We are an Award-Winning Developer & Publisher of interactive entertainment based in Sydney, Australia. Founded in 2008 by industry veterans and led to this day by its founders. We distinguish ourselves by creating innovative and engaging games that push the latest technologies in tomorrow's next-gen gaming platforms. We are excited to be part of Animoca Brands, the leader in digital entertainment, blockchain, and gamification.
Application Details
How to Apply
Email us at jobs@blowfishstudios.com
Send an up-to-date resume/CV, and examples of game trailers you have done. If you have no game trailers in your portfolio, please create one.
Applicants moving to the next stage will be asked to complete a short written test.
This position requires you to be legally permitted to work in Australia.